The rod alan process is original, simple and a paradigm shift to what you have been told and taught: We dress people from the inside out.  We truly get to know people by first discovering their heart – H and personality – P to ensure that we can design a perfectly suited wardrobe for each individual, allowing the clothing to represent who you are because your clothes speak long before you do.  We know that everyone one is different, each an individual one of a kind masterpiece!

Each of us has different passions, personalities, resources – R, as well as distinct groups – G and settings – S that compromise our lives.  Some of us want to communicate the message of a professional, while others prefer a casual look.  Regardless of preference, we dress people from the inside out.





Discover how you can be the unique masterpiece you were created to be and start being Extraordinarily You.

In life, you never know who you are going to meet and how they might change your life forever.  Before a formal event one evening, I had the need to tie my bowtie.  That was the night when I had the pleasure of meeting Rod Baker. For over twenty years now, he has been my go-to guy when it comes to my overall personal brand. His DRESS concept might be simple, but it is actually broad and very powerful in what it accomplishes for each individual in all aspects of life, not just clothing.  Image and what it specifically communicates has always been important for me starting in my youth, through my business, and now onto the next generations of my family. Rod has been a key part of that for me.   He has also provided me with the best of the best without the worry of what it is going to take, effort wise, to accomplish it.  Clothing can be a challenge but working with Rod has been such an ease. Don’t just read this book, understand it and then take action on it.  Only then will you experience the life change that I have.  I endorse this book and Rod with my highest compliment.

Fletcher Jones, Jr.

President, Fletcher Jones Management Group

Rod is truly a clothing psychologist, unlocking the secrets of dressing influence. Rod has shown me that confidence is on the inside, dressing just lets everyone else know its there. You can’t put your best face forward when others are judging you on first impressions of your clothing, the inside has to match the outside. The clothing makes the man, and Rod shows you how to make a better man.

Peter Helton

Doctor, Dr. Peter Helton Founder, Helton Skin & Laser Institute

Discovering your masterpiece is what we do.

So contact us with questions at any time.

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